01
Product page
Not answering the questions that stop a purchase — sizing, materials, delivery time, returns. Buyers leave to find out and don’t come back.
Redesign & CRO
Traffic but no sales is rarely a design problem.
Before redesigning anything, we work out where people are actually dropping out. Sometimes the answer is the design. Often it’s shipping costs, page speed, or a product page that doesn’t answer the question buyers are asking.
Start with evidence
A redesign is a bet. Make it an informed one.
Full redesigns are expensive and they reset whatever was working alongside whatever wasn’t. Plenty of stores redesign, feel better about how it looks, and convert exactly the same or slightly worse — because the thing costing them sales was never visual.
So we look first: where in the funnel people leave, what they do before leaving, what the search terms bringing them in suggest they wanted, and whether the site answers that. Then we decide whether this is a redesign, a set of targeted changes, or something that isn’t a website problem at all.
Things we’ve seen matter more than design: unexpected shipping cost at checkout, no size guidance on apparel, slow product pages on mobile, missing reviews, unclear returns policy, and a search function that returns nothing for the brand’s own product names.
Where conversion leaks
The usual suspects, in order.
02
Mobile experience
Most traffic, usually least attention. Tap targets, form fields, image loading, and how much scrolling sits between interest and Add to Cart.
03
Speed
Every second before content appears costs conversions, and it compounds on mobile connections.
04
Cart and checkout
Surprise costs, forced account creation, too many steps, and payment methods your audience expects but doesn’t find.
05
Trust
Reviews, returns policy, contact details, and whether the store looks like somebody is behind it. Matters most for first-time buyers.
06
Navigation and search
Whether people can find the thing they came for in under three clicks, and what happens when internal search fails.
Related work
Redesign and CRO projects.
Named engagements from our portfolio.
Store CRO · 2024
Republican Red
Conversion-focused work on a winery storefront.
- Service
- Store CRO
- Year
- 2024
Full redesign · Figma handoff
Beaded Breakfast
A complete storefront redesign delivered from a batched Figma handoff — batch 01 and batch 02 built and merged into one theme so the client could review in stages.
- Service
- Redesign
- Input
- Figma handoff, 2 batches
Redesign · German market
Rosa Mae
Minimalist fashion storefront with Trustpilot integration and free-shipping and returns messaging built into the template.
- Live
- rosamae.de
Process
How it runs.
01
Review
Analytics, Search Console, and a structured walkthrough of the store on a real phone. We write down where the money is leaking.
02
Prioritise
Ranked by likely impact against effort. You get the list whether or not you hire us for the build.
03
Decide the scope
Sometimes that’s a redesign. Sometimes it’s six targeted changes that cost a fraction and land sooner.
04
Design and build
Changes built on a duplicate theme, reviewed before anything goes live.
05
Measure
Against the baseline we recorded at the start, so the effect is visible rather than assumed.
06
Iterate
CRO is a sequence of changes, not one launch. The second round is informed by the first.
Who does the work
You deal with the person who builds it.
Questions
Answers, including the awkward ones.
Can you guarantee a conversion rate increase?
No, and nobody honest can. Conversion depends on traffic quality, pricing, product and market as much as on the site. What we commit to is finding where people drop out, fixing the things most likely to be causing it, and measuring against a recorded baseline so you can see what the work did.
Do I need a full redesign?
Often not. If the store is structurally sound and the leak is in a few specific places, targeted changes cost less and land faster. We’ll tell you which situation you’re in before quoting.
Do you run A/B tests?
Only where there’s enough traffic for a result to mean anything. Below a few thousand sessions a month, a test will take months to reach significance and you’re better off making the obviously-correct change and moving on.
Will a redesign hurt my SEO?
It can, if URLs change or content is cut without thought. We keep URL structure stable unless there’s a reason not to, and preserve the content that’s earning organic traffic.
How long before we see results?
Speed and checkout changes show up quickly. Design and content changes need enough traffic to read the difference, which usually means weeks rather than days.
Can you work with our existing designer?
Yes. If you have a designer producing Figma files, we build from them — that’s a large part of what we do.
Start with the diagnosis.
Send us the store URL and your analytics access. You’ll get a prioritised list of where conversions are leaking, whether or not you hire us to fix it.
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